Your routine, built for you — not a brand.
Aura is a private AI concierge that turns your goals into a considered product routine. No sponsored picks. No hidden commissions. Just evidence-backed guidance that puts your biology, budget and preferences first.
The shelf grew. The guidance didn't.
Every year, thousands of new serums, supplements, and devices enter the market — each one promising to be the answer. Meanwhile the advice most people get is still a one-size listicle written for advertising impressions, or a friend's guess. The result is drawers full of half-used products and routines that never quite work.
Aura started with a simple conviction: a routine should be built around the person, not the product. Your skin type, hair texture, biology, sensitivities, budget and goals are the input — and the products are simply what the evidence and the live marketplace say will serve you best.
So we built a concierge that behaves like a well-trained specialist: it asks the right questions, weighs the research, searches the real market every time you ask, and shows its reasoning. No brand pays for a placement. No commission shapes a ranking. The only party Aura works for is you.
One intake, twelve areas of guidance
Aura covers skin, hair, makeup & beauty, nutrition, fitness & movement, weight, sexual health, supplements, focus and sleep. You describe what you want to feel, fix or understand; Aura asks the right follow-ups, then researches products and routines that fit your specific profile.
Personalized
Your skin type, tone, concerns, budget, allergies, goals and experience level all shape the result.
Unbiased
Aura does not accept brand sponsorships or affiliate commissions. Ranking is based on fit, not who paid.
Live
Routines run fresh searches across the US market every time you ask — not a static catalogue.
Educational
Every recommendation explains why it fits, how to use it safely, and when to involve a licensed provider.
Analysis first, products second
Aura combines three inputs: what you tell it in your own words, the structured details you share during intake, and live data from US retailers and clinical references. The output is a ranked routine with reasoning, not a generic list.
- 01
Capture your context
Voice or text goal, skin/hair/body profile, budget, sensitivities and preferences.
- 02
Cross-reference evidence
Ingredients, dosing, interactions and contraindications are checked against peer-reviewed and clinical guidance.
- 03
Rank by fit
Products are scored for relevance to your profile, then matched to live retailer listings with up to five purchase options.
How a product earns its place
Every recommendation has to clear the same bar, in the same order. A product that fails any step doesn't appear in your routine — even if it is famous, expensive or everywhere.
- 01
Evidence before marketing
Ingredients, doses and usage are weighed against peer-reviewed research and published clinical guidance — not a brand's own claims page.
- 02
Built around your biology
Your skin or hair profile, sensitivities, medications, lab-confirmed deficiencies and climate all filter what is appropriate before anything is ranked.
- 03
Safety screens first
Contraindications, interaction risks and pregnancy cautions are checked before convenience or price. When something needs a licensed provider, Aura says so plainly.
- 04
Verified, live listings
Purchase options come from real, verified US retailer listings found at the moment of your search — never invented, never guessed. If no verified store carries a pick, you get a way to compare it yourself.
- 05
Fit over fame
Ranking weighs relevance to your profile, your budget and the step it serves. A better-matched product beats a better-advertised one.
- 06
Honest about limits
If the evidence is thin, the routine tells you. Aura is educational guidance, not medical advice — and it flags the boundary instead of pretending it isn't there.
Simple membership, no surprises
Aura is a paid subscription because our only revenue is your membership. That keeps the advice aligned with you, not advertisers.
Monthly
- 60 generation credits per month
- All twelve areas included
- Cancel any time
Annual
Save 43% vs monthly
- 60 generation credits per month
- All twelve areas included
- Billed once per year; cancel any time
What a credit gets you
One credit generates one complete routine. Unused credits roll over for up to 60 days. If you run low, you can buy a one-time top-up — we never auto-charge for extra usage.
Your data works for you, not advertisers
Photos and lab values are used only for the routine you are building and are not stored permanently. Your routine history is kept so you can track progress, and it is only visible to you.
Aura is educational product guidance, not medical advice, diagnosis or treatment. We clearly flag when a licensed provider is the right next step.
Twelve areas, one intake
The same ranking method builds every routine — see it applied to skin, hair, supplements or sleep. Credits and limits are explained in how usage works, and everyday questions are answered in the Help Center or by contacting the team.
Ready to meet your routine?
Start your intake, get your first personalized routine, and see what changes when guidance is actually built around you.
Try Aura — $29/moCancel any time. Educational guidance, not medical advice.