31%
Not active enough
About 1.8 billion adults did not meet WHO activity recommendations in 2022.
Eight billion people. One growing question: are we well?
Population, movement, weight and spending each reveal part of the story. None defines a person’s health alone. This report keeps those measures separate and shows where global wellness is headed.
2026 population figures are projections based on the UN World Population Prospects, not a live census.
Who shares the world
8.30B
people, estimated at mid-2026
Asia remains home to nearly three in five people. The Americas together account for roughly 1.06 billion people, but are separated below to follow the UN regional grouping.
Asia4.86B · 58.6%
Africa1.58B · 19.1%
Europe743M · 9.0%
Latin America & Caribbean672M · 8.1%
Northern America390M · 4.7%
Oceania47M · 0.6%
Source: UN World Population Prospects 2024. Values are rounded from its medium projection.
Sex and age
A near-even split, across a world that is getting older
Estimated by sex
4.17B
Male · 50.3%
4.13B
Female · 49.7%
These binary population estimates describe the available UN demographic series; they do not capture every gender identity.
Estimated by age
- Age 0–14
- 24.1%about 2.00B
- Age 15–64
- 65.3%about 5.42B
- Age 65+
- 10.6%about 880M
How healthy is the world?
There is no honest single percentage for “healthy” or “in shape.”
Health includes physical, mental and social wellbeing. Body weight does not measure fitness; activity minutes do not capture nutrition, strength or disease. The best global picture uses separate indicators without combining them into a made-up score.
43%
Living with overweight
WHO’s 2022 adult estimate; this measure alone cannot determine someone’s overall health.
16%
Living with obesity
More than 890 million adults in 2022, included within the broader overweight figure.
Buying versus understanding
Wellness intent is high. Consistency and confidence still lag.
75%
U.S. adults use supplements
The 2024 CRN/Ipsos survey reports widespread use and growing interest in personalized regimens. It is an industry survey, so it should be read as U.S. consumer research — not a global health measure.
50%
U.S. adults report a consistent skin routine
YouGov found a clear gap between women (60%) and men (39%). Separately, a brand-funded U.S. cleanser survey found major ingredient confusion; its sponsorship means it should not be treated as independent evidence.
These surveys describe specific U.S. samples. Skincare and supplement habits vary greatly by country and culture, so we do not extend these percentages to the world.
The wellness economy
$6.8T
global wellness economy in 2024
Projected to reach $9.8T by 2029
That growth reflects attention and spending — not automatic improvement in health outcomes. The opportunity is to turn more information and more products into fewer, better-chosen actions people can sustain.
The world’s wellness data is broad. Your routine should be personal.
Aura turns your goals, sensitivities, preferences and budget into an organized seven-day routine.
Start your intakeEducational information only, not medical advice. Population and market figures are estimates and projections; individual health cannot be inferred from group statistics.