One membership. Twelve areas.
Aura builds personalized, evidence-backed routines across every area of how you look and feel — and it answers to you, not to brands. No sponsorships, no commissions, no product sales.
Plans and pricing
Billed monthly. Cancel any time.
Billed once a year — save 43% vs monthly.
Both plans include 60 credits a month. You are never charged automatically for usage. How usage works
Automatic renewal: your membership renews automatically at the price shown above ($29/month or $199/year, plus any applicable tax) and your payment method is charged at each renewal until you cancel. You can cancel any time in one click from your account page — cancellation takes effect at the end of the current paid period and no further charges are made. By joining, you agree to the Terms and acknowledge the Privacy Policy.
Everything, in one membership
- All twelve areas — skin, hair, beauty, weight loss, sexual health, supplements, focus, sleep, nutrition, movement, mental health and fitness
- 60 credits every month, refilled on your billing date
- Ranked routines with layering order and week-by-week expectations
- Full nutrition and training programs with calorie, macro and set-and-rep detail
- Separate profiles for everyone in your household
- Voice narration — have Aura read your routine to you
- Print or download your routine as a PDF, or email it to yourself
- Unbiased by design: no sponsorships, no commissions, no product sales
Everything Aura covers
Membership FAQ
- What does the Aura membership include?
- Every membership covers all twelve areas — skin, hair, beauty, weight loss, sexual health, supplements, focus, sleep, nutrition, movement, mental health and fitness & movement — plus saved routines, multiple profiles, voice narration and print or PDF export. It includes 60 credits each month.
- How much does Aura cost?
- $29 per month, or $199 per year, which saves about 43% compared with paying monthly. There are no usage bills: optional one-time credit top-ups are always confirmed by you at checkout.
- Can I cancel any time?
- Yes. Cancellation is free and takes one click in your membership settings. You keep full access until the end of the period you already paid for, and nothing renews after that.
- What happens if I run out of credits?
- New requests simply pause until your credits refill on your next billing date. If you want more sooner, you can buy a one-time top-up — $9.99 for 40, $19.99 for 100, or $100 for 1000 credits. Top-ups never auto-renew and carry over until used.
- Do you take money from brands?
- No. Essence sells no products, accepts no sponsorships and earns no commission on anything Aura recommends. Your membership is our only revenue, which is what keeps the guidance unbiased.
- Is Aura medical advice?
- No. Aura gives educational product guidance built on published evidence and your own intake answers. It is not medical advice, diagnosis or treatment — talk to a clinician about medical concerns.
Your routine, finally right
Start with a short intake and Aura builds your first routine in minutes.
Educational product guidance, not medical advice. No refunds; cancellation stops future renewals.