Can Aura shade match from a photo?

You can share a photo for that session to help with depth and undertone. Photos are used only to generate that routine and are not stored afterwards.

Is Aura beauty guidance medical advice?

No. Aura is an educational product-recommendation service. It cross-references clinical sources such as Mayo Clinic, MedlinePlus and the AAD, and it flags when a licensed provider is the right next step — but it does not diagnose, treat, or prescribe.

How much does Aura cost?

Aura is $29 per month, or $199 per year. One membership covers all ten areas, includes 60 credits a month, and can be cancelled at any time.

Do you earn commission on the products you recommend?

No. Essence takes no brand money, sponsorships, or commission. Products are ranked by fit to your inputs, and your subscription is our only revenue.

Makeup & beauty

Makeup matched to your undertone, finish and budget

Shade matching online is guesswork. Aura works from your undertone, depth, skin type and the finish you actually want, then ranks foundation, concealer and everyday makeup across the whole US market — not one brand's shelf.

Try Aura — $29/mo How Aura works

What Aura covers here

Common makeup & beauty goals

Foundation shade and undertone matching
Coverage level and finish
Oily or dry skin formula fit
Sensitive and acne-prone friendly makeup
Everyday five-minute looks
Long-wear and event makeup
Clean and fragrance-free options
Drugstore dupes for high-end picks

Inside your routine

What you actually get

Shade and undertone logic

Aura explains why a shade family fits you and gives cross-brand equivalents so you can buy wherever you already shop.

Formula matched to skin type

Oil-free, hydrating, non-comedogenic or fragrance-free — filtered before ranking, not after.

A complete look, not scattered products

Base, brows, eyes, lip and setting, ordered as an application routine with technique notes.

Price tiers side by side

The best pick at your budget, plus the drugstore alternative and the splurge, so the trade-off is visible.

Every makeup & beauty routine is generated from your own intake — goals, biology, budget and preferences. Start your intake or read how credits and usage work before you subscribe.

Beauty counters recommend beauty counters

Retailer and brand tools rank what they stock. Aura has no inventory and no commission, so a $9 concealer wins when it is genuinely the better match.

Skincare and makeup, considered together

If you are running a retinoid or treating active acne, Aura adjusts the makeup recommendations around it instead of suggesting something that will make it worse.

Built for how you actually get ready

Tell Aura you have five minutes on a weekday and the routine is five products, in order, with the steps you can skip.

Questions

Can Aura shade match from a photo?: You can share a photo for that session to help with depth and undertone. Photos are used only to generate that routine and are not stored afterwards.
Is Aura beauty guidance medical advice?: No. Aura is an educational product-recommendation service. It cross-references clinical sources such as Mayo Clinic, MedlinePlus and the AAD, and it flags when a licensed provider is the right next step — but it does not diagnose, treat, or prescribe.
How much does Aura cost?: Aura is $29 per month, or $199 per year. One membership covers all ten areas, includes 60 credits a month, and can be cancelled at any time.
Do you earn commission on the products you recommend?: No. Essence takes no brand money, sponsorships, or commission. Products are ranked by fit to your inputs, and your subscription is our only revenue.

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All ten areas in your membership

$29

per month · or $199/yr — one membership, all ten areas

Ranked routines built live from your inputs, with why each pick fits. Cancel any time.

Try Aura

Educational product guidance, not medical advice. How usage works